SEO Project Frymode Food Equipment

About the Client

Frymode Food Equipment Pvt. Ltd. is a food processing machine manufacturer based in Gujarat, India. They specialize in:

  • Namkeen Fryer machines
  • Circular and Rectangular Batch fryers
  • Potato and Banana chips Making Lines
  • Wooden bhatti and heat exchanger models
  • Boondi, Bhujia Making Machine
  • Namkeen Mixing Machine
Their primary goal: increase visibility for industrial buyers searching online for reliable, mid-sized frying equipment.

SEO Objectives

  1. Rank for industry-specific keywords like:

    • namkeen frying machine manufacturer

    • circular fryer supplier in India

    • pellet fryer with heat exchanger

    • Potato Chips Machine Manufacturer

    • Namkeen Machine in Ahmedabad

  2. Improve Google indexing & local discoverability

  3. Build content depth on each product page

  4. Optimize site structure and technical SEO

  5. Encourage product enquiries through organic traffic

Our SEO Strategy

1. Keyword Research & Mapping

  • Focused on product-level keywords + buyer intent

  • Grouped keywords into clusters: machine type, heat source, use-case (e.g. bhujia fryer, automatic namkeen fryer, etc.)

2. On-Page SEO

  • Custom meta titles & descriptions for every page

  • Used H1/H2 hierarchy based on intent

  • SEO-optimized image alt text, file names, and sizes

  • Embedded internal linking between product categories

  • Added FAQ blocks on key product pages for long-tail queries

3. Technical SEO

  • Google Search Console setup

  • Robots.txt & XML sitemap creation

  • SSL configuration for secure crawling

  • Image compression & lazy loading for performance

  • Ensured mobile-friendliness using Core Web Vitals insights

4. Content Strategy

  • Rewrote generic descriptions into unique, keyword-rich product content

  • Included use-cases, technical specs, buyer benefits

  • Geo-targeted content like “Frying machine manufacturer in Gujarat”

5. Local SEO & Structured Data

  • Used schema for “Organization” and “Product”

  • Added location-focused content to boost visibility in Gujarat, MP, and Maharashtra

  • Embedded Google Maps and business info on contact page

Results (Within 60–90 Days)

KPIBefore SEOAfter SEO
Indexed Pages3–4 pages30+ optimized pages
Organic TrafficLowIncreased 3x
Ranked Keywords<1025+ keywords in top 10
Product EnquiriesInconsistent2–5 per week (from organic only)

Keywords that appears on 1st to 1st page on google include:

  • Namkeen Fryer Machine
  • Namkeen Fryer Machine Manufacturer
  • Boondi Making Machine
  • Potato Chips Machine
  • Banana Chips Machine
  • Automatic Namkeen Fryer Machine
Responsive Website Layout Design For Frymode Food Equipment - A Food Processing Machines Manufacturer & Supplier from Ahmedabad, Gujarat, India
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Why This SEO Project Worked

  • Strategy was aligned to search intent of industrial buyers
  • Pages were built for machines, not just marketing fluff
  • SEO started from the design stage, not as an afterthought
  • We built regional SEO strength, not just broad terms
Website Designing Layout Made For Frymode Food Equipment is a Namkeen Making & Fryer Machine Manufacturer From Ahmedabad, India

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